BAU Outdoors: e-Commerce
Bau Outdoors is a new online garden product supplier who needed to make an impact with internet users and bring the Bau Outdoors brand to gardeners and garden loungers alike. The product ranges are high quality, well-designed and unique within the UK market. Bau Outdoors needed to convey this to its potential customers and create a customer base for future business security. The website design was created by Northbound and sent to Xibis to develop into a working system.
Web: www.bau-outdoors.co.uk
Solution
Bau Outdoors sells high quality designer garden furniture and practical garden products for the UK market. The brand needed to create a website that would work for them and convey a high quality message to keep customers coming back to purchase new products and view the new product ranges. After looking for a company to help them achieve their goals, Xibis was recommended to them.
Out and about
The website design was crucial as the website was the main contact point for the brand. The website design was kept clean and clear for easy navigation around the product ranges. Simple, easy to use menu systems across the top and sides of the screen were utilised to advertise related product ranges, seasonal offers and website features.
To ensure customers returned to the website a calendar was incorporated to inform visitors of seasonal horticultural events. This was also used as a tool to advertise related products. A news page and customer blogs were also added as a point of chat and advice on gardening and environmental topics. This gave visitors a reason to regularly revisit the website which improved web traffic flow and potential customers.
Product control
Xibis created a full admin system with the website to allow Bau to control the look and feel of the site. This included a full page customisation system which allows Bau to set specific images, text and meta tag data for each page to increase their recognition by search engines and ultimately increase their search status and visitor figures.
Returning customers can login and order using their existing data held in the system for speed. The admin system also allows BAU to create newsletters and E-Shots to their client base to inform them of new products and seasonal offers. This again increases visitor traffic and keeps the brand fresh in the mind of the gardening enthusiasts.
The best things about working with Xibis according to BAU Outdoors
Xibis are a very professional company and we were recommended to work with them.
The admin system supplied with the website is easy to use and intuitive. Products can be grouped in categories to help searching and promotion. Images are easily uploaded or changed to keep the website fresh.
The system also allowed us to customise individual pages with complex meta tag data to increase our search engine optimisation. This feature is especially useful for a fledgling company trying to get recognition on the web.