Virgin Mobile: Email marketing campaign

  • Services used: content management, online survey, web application development
  • Technologies used: ASP.NET, C#, image manipulation, JavaScript, MS SQL Server
  • Client/Site designer: 12foot6

Solution

Xibis developed a bespoke web-based interface to allow an administrator to update the database of questions and answers for a series of Virgin Mobile web-based competitions marketed via email.

The system tracks when the users receive the emails, when they answer and if they choose the correct questions. This interface allowed the campaign manager to create and send out a new competition within a few minutes of receiving the brief.

Speed was one of the primary factors in Xibis winning this contract: the system needed to be built in just two days. Xibis delivered several hours ahead of the deadline.

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comments

For a marketing department with no internal e-security knowledge, Xibis's service is a valuable resource. They explain the issues and their associated risks in plain English, and in a way we can understand. Their input has been invaluable.

Eve Dick,
SEAT UK