case study

Self Awareness: psychometric testing service
  • Services Used: E-commerce, CMS, Site skinning, Newsletter archives
  • Technologies Used: ASP.NET, C#, Image Manipulation, JavaScript, Flash, MS SQL Server, AJAX
  • Web: www.selfawareness.org.uk
Solution

Self Awareness Ltd is an educational and coaching company offering a psychometric testing service to the UK education market. The test gains an insight to a student’s learning needs based on their personality traits. Xibis worked with Self Awareness to translate the paper-based service into a comprehensive web-based product, to cut service costs and to reach new customers such as private tutors, parents and the wider education market both in the UK and overseas.

Self Awareness recognised that in order to achieve corporate growth, three things needed to happen: 

  • Reduce costs of the service. Taking paper-based tests out to schools and administering them onsite meant a big overhead in manpower costs. It also limited the customer base to schools with a sizable budget. An online system would mean an affordable service available to more customers. 
  • Widen the customer base. A website would make the service available to private tutors, parents and the growing ex-pat community overseas as well as to all UK schools. 
  • Expand the product range. Different levels of report packages could easily be made available to the existing market and, in addition, a new reporting structure was planned for the corporate market. 

Xibis worked closely with Self Awareness to develop a scalable web system to sell and deliver the psychometric testing service.  Christine Stoker, a director of Self-Awareness commented, “Xibis also gave us excellent advice on hosting packages, online payment options, and sound security measures.” 

  • Extensive website and menu system, addressed to the needs of different visitor groups. 
  • Psychometric analysis reporting tool which Xibis translated into a web application to analyse test results and generate the reports. 
  • Full CMS giving Self Awareness control of their site, able to add new reports and information at any time. 
  • Extensive FAQ section. 
  • E-commerce functionality for schools and parents to purchase the test and report packages they need. 
  • Log-in service governing access of staff, parents and students to the reports they have permission to view. 
  • Site administrator access to test statistics and permissions.

In addition Self Awareness has developed a new service, offering similar reports for adults, aimed at corporate training departments, managers and coaches for use in personal development.

Christine concluded, “We were particularly impressed with the way in which Xibis understood our extensive spec and, in particular, the grasp the development team had of our complex algorithmic structure of the analysis required in order to produce the reports.”


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comments

The site does exactly what we wanted it to; we have had many favourable comments from our customers - at the end of the day, it is their views which really count and help to build a business.

Ash Narsey,
Just Childsplay