Our Portfolio / Multi-Website Creation and Management for Yellowhammer Bars

Yellowhammer Bars is the UK’s largest independent late night leisure organisation, located in 25 cities. The business operates clubs, bars and venues, each with independent branding and event organisation. 

Yellowhammer Bars required a centralised system that would reduce administration time and give them greater control, allowing them to enhance branding and inform clubbers of forthcoming attractions.

Key Benefits

• A simple interface gives administration staff complete control over corporate advertising, chain branding and event promotion
• Each venue has its own web identity under the chain’s branding. Each website contains its own photos, events, chat forums, and members’ area 
• The marketing team can change, promote and update events at a venue, chain or corporate level
• Photos can be easily uploaded to each venue’s website. These images are automatically resized and watermarked with the club’s logo to enforce the brand image 
• Chat forums are used to create a community atmosphere and brand loyalty. They help promote events and keep each venue related to the surrounding area
• Each venue’s website has a members only area. Members have access to desktop backgrounds, photo galleries, competitions and forums

View the gateway to all the websites at: www.bigclubber.com